Festival Mega Mall New Assiut

Restaurants and cafes at Festival Mega Mall at night

Festival Mega Mall New Assiut

DeveloperFestival Developments

LocationMain entrance of New Assiut City, Assiut Governorate, Egypt

Project typeRetail, offices and entertainment

Investment partnerBarah Investment

Project statusBuilt — final finishing works under way

Services provided

Commercial consultancy
Operational studies

About the project

Festival Mega Mall is an integrated retail, office and entertainment project at the main entrance to New Assiut City — the first thing a visitor to the city meets, and its most prominent commercial landmark.

It is not a conventional enclosed mall but an open destination, designed to balance retail space against open space: wide walkways, landscaping, seating areas, fountains and greenery.

One destination bringing together shopping, dining, entertainment and services.

Location

Festival Mega Mall sits at the main entrance to New Assiut City, putting the project directly on the face of the city.

The site connects to the regional roads linking the city to Assiut and the governorates of Upper Egypt, and sits among the area's major educational and healthcare institutions, social clubs and new residential communities — reachable easily from every direction.

What the project holds

Restaurants and cafés — food courtA dedicated area of selected restaurants, cafés and brands, designed to work as a place to go and sit all year round.

HypermarketA large hypermarket serving a household's daily needs, and one of the project's main draws.

Kids areaA dedicated play area, designed to be enjoyable and safe, which makes the visit work for the whole family.

The plaza and central fountainAn open area around a lit, choreographed fountain, ringed by restaurants, cafés and brands — the heart of the project and its gathering point.

Gold and brand soukAn area given over to gold, accessories and brand stores.

A varied tenant mixClothing and fashion, restaurants and cafés, electronics showrooms and agencies, gold and accessories, banks and financial services, sports, pharmacies and everyday services, alongside the office units.

Services and facilities

A large car park, with electric-vehicle charging bays and car washing and valeting
Multiple main gates managing entry and exit
Lifts and escalators connecting the project's areas
A separate prayer room for men and an equipped one for women
Central air conditioning in the enclosed areas
Full civil-defence systems
Round-the-clock security and modern CCTV
Professional, continuous operations, maintenance and cleaning management
Waiting and rest areas, clear internal wayfinding, and comfortable pedestrian routes

Why Festival Mega Mall

Built, not on paperThe project stands on the ground with final finishing works under way — ready, rather than a promise of handover years out.

The largest commercial destination in Upper EgyptA scale that lets it carry a complete tenant mix smaller projects cannot.

A location that does not repeatOn the main entrance to New Assiut City — the first thing a visitor sees and the last thing they pass.

An open designA visit that works nothing like an enclosed mall: closer to a family outing, and a longer stay.

Professional management, operation and leasingA central system for running the project and organising its activities, keeping the tenant mix alive and the project's value intact long term.

The investment case

Investing in Festival Mega Mall is not buying a shop. It is owning a commercial asset inside the largest commercial destination in Upper Egypt, in a strategic position at the entrance to New Assiut City.

An investor enters a complete system of management, operation, marketing and leasing, working to maximise the unit's value and its chances of being occupied.

The second sales phase is currently released, with a range of payment plans suiting more than one kind of investor.

About the developer — Festival Developments

Festival Developments is the developer of Festival Mega Mall, a company specialising in developing and delivering integrated real-estate projects.

The company works to a strategy built on choosing exceptional locations, designing projects with real investment value, and delivering them to engineering standards that keep pace with the Egyptian market.

The investment partner — Barah Investment

Barah Investment specialises in developing and managing real-estate and commercial investments, creating opportunities built on a clear view and close study of the market — through strategic locations, strong partnerships, and investment models that return sustainably.

About New Assiut City

New Assiut is among the fastest-growing new cities in Upper Egypt, with rapid urban and population expansion backed by a strong institutional presence: universities, a university hospital, well-regarded schools, major social clubs and new residential communities — which creates real and growing demand for commercial and leisure services.

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